What about articles published before 2005?
· The database runs from January 2005. Earlier
articles can be sourced on an Ad-hoc basis in either hard or soft copy.
Are there any software requirements?
· The application is completely web-based with no
additional software requirements – it is best viewed through CHROME.
How does News Monitor differ from a traditional media monitoring service?
· Traditionally,
the Media monitoring industry has been focused on an “all coverage from all publications” approach which can
have its uses, but tends to be very expensive and cumbersome. In the information age where information overload
is one of the biggest challenges; The News Monitor has taken a different view. By sourcing all coverage through
the Research library and keeping the ‘human element’ involved in all stages of the production process, the News
Monitor is able to provide a wide scope of relevant coverage at a very cost effective rate.
How does News Monitor differ from other search engines like Google?
· The database covers
a boutique list of business related SA publications primarily focusing on editorial content – providing a qualitative
means of article research. Unlike normal search engines, the links direct the user to actual article files sitting
on the News Monitor server ensuring maximum stability and speed.
Why print media?
· The oldest form of media still has much to offer in a technologically
driven environment:
o Print media supports all other types of media.
o
It generally provides the most comprehensive reports on events as it is not limited by time constraints, unlike
broadcast media.
o Studies prove that it is the most credible form of media and that it still forms
the main source of news to the public.
o Print publications are shown to have the
most loyal audiences.